Thursday, January 30, 2020

American Pluralism Essay Example for Free

American Pluralism Essay Throughout history the United States has had immigrants flock to the united states in hopes of better opportunity. In the eyes of many ,the United States was land of prosperity and opportunity. This dream of becoming successful from nothing was known as the American dream . It built this nation into what it is today, which unfortunately is tainted with many negative aspects. President Clinton once said â€Å" The American Dream that we were all raised on is a simple but powerful one – if you work hard and play by the rules you should be given a chance to go as far your God-given ability will take you. † This coming from a man who was the president . However Clinton has neither â€Å"played by the rules† nor did he work hard. Clinton has made 80 million just off speaking , as well as his breaking the rules, which he is so famous for. Then how was this man, not hardworking and adulterous, become the American dream? Solely because the American dream is a myth, a fixed calculated lie. The American dream is just a notion to distract the less fortunate people that race, gender, and class control how much money you are going to make. A huge factor hinder people from acting out this dream is race. Race is socially constructed concept where groups of people of similar features and cultures are labeled . However races in our country still to this day are not treated as equals. For example, the average salary of a white person is above 45 according to the office personally management while ,a Hispanic is at 36 , black is at 37, and Asian is at 42, all for the similar jobs. However this is for the minorities who make it through the other hardships. For example one of these other hardships is â€Å" the school –to prison pipeline†. It is a foreign idea to most people because of how abstract it sounds. However the difference of funding in students directly affect attitude , dropout rates, and criminals. These students lack resources, qualified teaching, and rigorous advanced classes. Minorities are also punished worse, black children are suspended at least 2. 6 times to whites, thus leading to their 6 times more than whites rates of going to juveniles. In the eyes of an minority, school is a joke or a dream. Consequently there are few legal jobs that pay enough for a living without a high school diploma. This example is perfection under the school –to prison pipeline, giving the wealthy white leverage over minorities. Adding insult to injuries these injustices are replied with white advantages. as detailed in White privilege †White privilege is like an invisible knapsack of special provisions, maps, passports†(McIntosh. 45) In a just and perfect society we would all be equal, however the world we live in is very unequal. Not only is our world not economically equal , but racial either. Throughout America’s history there were an inequality among races. For example as a white person , you can be assured that the color of your skin wont effect the type of college you will be accepted to, as a minority that guarantee doesn’t exist. Thus how is a person of color supposed to make a proper and wealthy life for themselves if that door of education was never opened? This control of education keeps whites as the wealthiest race, and as such becomes a privilege only for them. How can such laws be kept in play if they hinder other races? The answer lies in politics. Due to white privilege, white people can expect to have people of their color to be accurately represented. This gives an huge hand in any legislature that can possibly effect minorities. Even in all these privileges, there’s an negative aspect that becomes paramount in our modern day society. These privileges cause a strenuous tension between races , because of the fabricated superiority that it gives whites over minorities. Hence, this so called â€Å"invisible knapsack† is only invisible to the user , and is in perfect sight of the oppressed. This just adds to the ocean of oppression felt by minorities proving race hinders the completion of the American dream. Male or female, seems like a simple question. However there is a world of connotations that come with such labels. Men and women have these values that are pushed upon them by society, confusing them to who they truly are. This Severely effects people who are confused on who they are ,because these â€Å"transgender† might just people who are just different personality wise. Furthermore it affects you more than mentally but also affects you economically. â€Å" The more economic resources such as education and job opportunities , are available to a group, the more they tend to be monopolized by men†(Lorber 246). The author is stating that women in general are qualified yet underpaid. This is entirely true , through every field of work you see women being paid less for the same or less work. Lorber believes socially that gender is a process of assigning rights and responsibilities. Men and woman see what is â€Å"expected† of them and assume the role is theirs, whether it be fair or not. This contradicts the American dream, because it preaches economic prosperity for all who work for it, and statistically women cannot reach that level. Hence, they hardly attempt to reach that high. How did they get to this point what defined these roles to one another , the answer lies among media. Advertisements, commercials, magazines. We are constantly bombarded with these pictures, voices, and idols . Anyone who looks normal or acts different is assumed to be a joke or outcast. Through these images we show our children how to act and to assign themselves personalities because of what their genetic makeup is. † It is this link with violence that makes the objectification of women more serious issue than with men. † (Kilbourne.263) This violence factor directly correlates with dominance. If you look through photos or magazines you can pick up a specific trend of nudity and pornography. Even more so , there is a constant jab at women , making them â€Å"inferior† With this sort of image growing up why would there be any motivation to be more than in those pictures? What is better than becoming rich? Being born rich is the most logical answer and this is how this 1 percent lives. The majority of this money, the . 1 % is old money. This money has been accumulated for hundreds of years and will be for hundreds more. The correlation of class and achievement of the American dream has been time and time proven. â€Å"Reality 6:All Americans do not have an equal opportunity to succeed. Inheritance laws ensure a greater likelihood of success for the offspring of the wealthy. †(Mantsios. 320) Yet another prime example of what class does for your chances at the American dream. The converse can also be enforced, without class it is a abnormality to live â€Å"the American dream†. The â€Å"American dream† is just something we can strive for but not truly reach. The American dream was known for our idea of Manifest destiny so we killed thousands of Indians because we thought of them as second class citizens. We have supposedly progressed ,transcending racism and sexism into an extinct ideas. However they just exist socially and economically now, just changing its brutality. These issues can’t be stopped through intellectual movements or programs, laws need to be enacted to change these process. These political figures need to stop thinking with their wallets and speak from their people. Without our changing of the law how are we supposed to become a more equal society. We live under a living document called the Constitution, if it promises our pursuit of property, now happiness , why can’t it assist us in the American dream. MLA Work cited page McIntosh, Peggy . White privilege: Unpacking the invisible knapsack. IndependentSchool. 1990 Mantsios, Gregory media magic :making class invisible. Rothenberg P. S. , ed. Race, Class and Gender in the US 3d ed. New York: Martins, 1995. Lorber, Judith. â€Å"Night to His Day: The Social Construction of Gender. † Yale University press. Yale college. 1994.

Wednesday, January 22, 2020

I am using secondary research because it saves time. I will not have :: Business Management Studies

I am using secondary research because it saves time. I will not have to collect the data first hand, which will allow me time to evaluate the information found. I will research using the Internet, reports on Cadbury and magazine articles. Secondary research Secondary research is information that has previously been gathered from other sources. It is usually carried out by a third party company. The data is then analysed and made available for other companies. When using secondary data, care must be taken in ensuring the information is correct. The data analysis and presentation may be affected by the way the data has been collected. Secondary research methods include the Internet, textbooks, magazines, newspapers and reports. I am using secondary research because it saves time. I will not have to collect the data first hand, which will allow me time to evaluate the information found. I will research using the Internet, reports on Cadbury and magazine articles. I found the following information from Cadbury confectionary market review (2003) In 2003, Cadbury increased its share of the market to more than 29% in contrast to Nestle and Mars who have seen their share decline to 21% and 20%. The UK confectionary market continued to show growth in 1999, driving sales of 5.5 billion. Chocolate sales account for around 70% of the confectionary market, at 3.5 billion, while the remaining 30% is made up of sweets, worth more than 1.75 billion. These graphs show me the age and sex of the consumers of confectionary products. This tells me about the area of the market my product is aimed at. It tells me that more children eat the products than buy it. It also shows that 35.7% of 0-16 year olds eat confectionary products, which tells me there is a want for chocolate from my target audience. ----------------------------------------------------------------------- The UK market for confectionary Chocolate Sugar Total by sector by value at current confectionary confectionary prices 1997 3630 1530 5160 1998 3690 1720 5410

Tuesday, January 14, 2020

The Causes and Effects of Alcoholism

Term Paper 12/7/11 Biology 205 The Causes and Effects of Alcoholism In the United States there are approximately 79,000 deaths annually attributed to excessive alcohol use (NASAIC, 2011). Alcoholism is defined as a medical disease or a neurological disorder. Alcoholism is essentially when a person continues to drink, even when health, work, or family are being harmed (NCBI et al, 2011). Alcohol is not an issue when enjoyed in moderation and responsibly, this however is not always the case. 18. 3 million people in the U. S. are â€Å"heavy drinkers†; among these are 12. million people who have one or more symptoms of alcoholism (NCBI et al, 2011). Some of the many symptoms of alcoholism are hostility when asked about drinking, inability to stop or reduce alcohol intake, or making excuses to drink. The number of problem drinking in the U. S. has increased 8. 2 percent since 1980 and with the growing acceptance of alcohol this number is at risk of rising in the near future (NCBI et al, 2011). Problem drinking can be defined in two categories, alcohol dependence and alcohol abuse. Alcohol abuse is when a person â€Å"binge† drinks as way to escape from personal problems.Alcohol dependence is when a person has an addiction to alcohol and cannot control how much they drink. The person simply cannot just have one drink of alcohol without feeling the need to become intoxicated. The highest prevalence of alcohol dependence and abuse is among ages 18-24. Over 80 percent of college presidents in the U. S. identify alcohol abuse as the biggest problem on campus (nd. edu et al, 2003). College students are in the ideal environment to develop a drinking disorder. Students are away from their families and are caring for themselves for often the first time in their lives.Muscular System: Muscle MetabolismWith the increase in responsibility in their lives students can find themselves stressed and confused. These factors only lead to students drinking amongst other students in efforts to fit in or as an escape from their studies or other social problems. However, drinking too much and regularly only leads to even more social and physical problems in the future and possibly for the rest of their lives. Alcoholism is something that should not just be seen as a socially devastating disease. The life of a person with alcoholism is controlled by their alcohol addiction.The many short term effects of alcohol are minor compared to the long term health concerns from excessively abusing alcohol. Public health organizations are utilizing new methods of prevention and research to combat the further rise in this disease. Demographics Though there are risk factors for developing alcoholism there is no definite cause of the disease. A history of alcoholism in a person’s family definitely increases their risks of developing the disorder. This theory has been validated throughout the years utilizing twins in adoption cases growing up in different famil ies.Current research concludes that certain genes may increase the risk of alcoholism, but the identity and function of which genes are still unknown (NCBI et al, 2011). Ethnic and religious background can also play a role in the development of alcoholism, in relation to the culture's lifestyles and acceptance of alcohol. Cultural, religious values and expectations towards alcohol vary and can either promote or disapprove drinking. Members of different ethnic and cultural groups generally show preferences for different types of alcoholic beverages, which can affect their access and alcohol exposure.Other factors such as a race’s reaction to alcohol can affect the prevalence of drinking. For example, blacks are 3 times more likely to develop an alcohol related disease than white (NIAA et al, 2005). The SAMHSA National Household Survey on Drug Abuse reported that 3. 5% of people in their entire sample could be classified as alcohol dependent. Caucasian and black surveyors had a similar rate of 3. 4 percent of alcohol dependence (NIAA et al, 2005). Alcoholism rates for Native American and Hispanic-Mexican Americans are higher compared to other ethnicities at 5. percent (NIAA et al, 2005). It was found that these groups tend to start drinking at an earlier age and drank more heavily compared to other ethnic groups in the United States. The rates of alcohol dependence were lower among other groups, Caribbean, 1. 9%, Central American, 2. 8%, Cuban, 0. 9%, Puerto Rican, 3. 0% and South American, 2. 1% and Asian/Pacific Islander, 1. 8% (NIAA et al, 2005). The survey also reported that Asian Americans had higher rates of abstention and lower rates of heavy alcohol consumption compared to Whites, African Americans, and Hispanics.Diversity in drinking patterns is very distinguished between subgroups of the same racial or ethnic group. Mexican Americans born in the U. S. report drinking more often, but consuming less alcohol, and have three times higher rates of al cohol dependence (NIAA et al, 2005). This emphasizes that the lifestyle and genetics of a person play a greater role in alcoholism then race or culture. This is also relevant when looking at gender discrepancies. Women and men have the same chances of becoming alcoholics.However, women have a much stronger reaction to the effects of alcohol; therefore there are many more cases of alcoholism in men though there is no research to support gender susceptibility (NIAA et al, 2005). Women’s stronger reaction to alcohol also means that women are more susceptible to alcohol related illnesses after fewer years of heavy drinking. While research has provided many factors that increase the risk of alcoholism the highest risk factor for developing a drinking problem is a person’s lifestyle. This is why college students with their young, eager, and immature demographic are ideal for the development of alcoholism.Effects of Alcoholism on the Brain Alcohol is a central nervous system depressant and unlike other drugs alcohol does not activate a specific receptor in the brain. This attributes to the wide range of side effects of intoxication. Some of the side effects from drinking heavily include slurred speech, loss of inhibitions, slowed reaction times, loss of balance and memory loss. Cleary alcohol affects the brain negatively when causing these reactions. A definite sign that someone had consumed far too much alcohol is a â€Å"black out†. This is when a person has no recollection of events while they were intoxicated.A survey of 772 college undergraduates found that 51 percent of the students reported to having a blackout multiple times in their lives’ (nd. edu et al, 2003). What they do not recall is the altered state that their brains were in at the time. An estimated one-third to one-half of all unintentional and intentional injured Americans in accidents, crimes, and suicides were intoxicated (BSCS et al, 2003). Alcohol’s affect on the outer layer of the frontal cortex region of the brain interferes with the conscious thought process (BSCS et al, 2003).This contributes to the loss of inhibitions and sometimes careless behavior when someone is intoxicated. However, research has shown that these short term effects of alcohol abuse can be immensely more severe than just a hangover. People who drink heavily and regularly greatly increase their risk of developing changes in the brain. Up to 80 percent of alcoholics have thiamine deficiency (BSCS et al, 2003). This is a common occurrence in alcoholics and results from poor overall nutrition. This can eventually develop into serious brain disorders such as Wernicke or Korsakoff syndrome.Korsakoff’s psychosis is a chronic and debilitating syndrome, resulting in persistent learning and memory problems (BSCS et al, 2003). There are also cases where people have had difficulty walking and with hand eye coordination. People with Wernicke’s encephalopathy have mental confusion, paralysis of the nerves that move the eyes and difficulty with muscle coordination (BSCS et al, 2003). Drinking during pregnancy can lead to a range of physical, learning, and behavioral effects in the developing brain of the fetus (BSCS et al, 2003). This is known as fetal alcohol syndrome (FAS).FAS infant’s brains may have less volume and fewer brain cells as well as being smaller than average. Therefore, drinking during pregnancy ensures the child a high risk of developing serious health problems early on in their lives. Effects of Alcoholism on the Body The dangers of alcohol are commonly associated with the altered states of mind people can find themselves in; while the negative physical reactions to alcohol can be much more severe. Alcohol offers very little nutritional value and is high calories. The body treats alcohol as fat, converting alcohol sugars into fatty acids (BSCS et al, 2003).This results in a lack of energy and endurance. When alcohol i s consumed 20% is absorbed by the stomach and 80% by the small intestine. When alcohol enters the blood stream it can affect nearly every tissue in the body. This is because cell membranes are highly permeable to alcohol (BSCS et al, 2003). This absorption can be affected by the amount of food or liquid in a person’s stomach. Other factors such as how quickly the alcohol is consumed or how much a person weighs also affect absorption which leads to intoxication. Women absorb alcohol faster due to their metabolism.The absorption of alcohol is referred to as the BAC, blood alcohol content. (Graph pg. 10) When our society thinks of alcohol related deaths alcohol poisoning is first to come to mind. Not only can a person die from drinking too much alcohol at one sitting but research has shown that consuming alcohol can result in vast amount of different alcohol related disease. One study determined that 3. 6% of all cancer cases worldwide are related to alcohol drinking, resulting in 3. 5% of all cancer death (NASAIC, 2011). Research has also concluded that drinking alcohol heavily can damage brain tissue, heart, liver and reproductive organs.Problem drinking can also cause pancreatitis, nutritional deficiencies, malignancies, and cirrhosis (NASAIC, 2011). The liver is the most vulnerable organ to alcohol abuse because it breaks down the alcohol into harmless by products and years of this can destroy the liver. Therefore, the negative effects on the body substantially outweigh the possible positive social aspects from drinking. Factors causing the problem In our society drinking alcohol has become widely accepted and is associated with a celebratory or ceremonial atmosphere.This is a key component in the current increase in alcoholism. With the current acceptance, stigmas and speculations about alcohol in our country people are unaware of the severity of the drug. The increase in alcoholism is due to the fact that a majority of people in our nation drinks alc ohol rather than profane. The public receives their information about alcohol through family, peers, media, and personal experimentation. The information people and especially college students or children living in homes with alcoholism are receiving often glamorizes alcohol.Therefore, the public knows very little about effects of alcohol and the consequential harm they can inflict on themselves and others. Other factors such as the quantity and frequency a person tends to drink plays a role in the chances of developing a drinking disorder. People with addictive personalities, depression and other social disorders are also at a very high risk of becoming alcoholics (NASAIC, 2011). These people with stressful lifestyles, depression or anxiety problems often use alcohol as a release. Drinking â€Å"numbs† their pain and is an escape from their social issues.A striking 20% of all suicide victims in the United States had a form of alcoholism prior to their suicide attempt (NCBI e t al, 2011). Adolescents that live in a culture where alcohol use is common are often pressured by their peers to partake. All of these risk factors are directly correlated to scenarios most college students find themselves in. In result, this age group is at the greatest risk of developing a drinking disorder. College students are at an impressionable age and are looking to meet and befriend new people. They are peer pressured into going out with their riends to restaurants, bars and clubs. With easy access to alcohol they are often drinking more frequently than any other time in their lives. Research has shown that immaturity of neurotransmitter system and hormonal changes during puberty lead to more pleasure in drinking alcohol (NASAIC, 2011). This means that developing brains introduced to alcohol may trigger long term biological changes developing into an alcohol addiction. The overall public neglect and unawareness of the severity of alcoholism only leads to increasing rates o f alcoholism in our society.Providing the public with a better understanding of the ease in developing this disorder is an immediate necessity in our nation. Public Health Response In most cases a person suffering due to alcoholism does not accept that they have a problem. This makes it very difficult or sometimes impossible to cure. The support from loved ones and friends is essential to help find the person a form of treatment that suits them. Alcoholism is treated with counseling and support groups like any social disorder. There is very large number of national and local help services for people looking for help dealing with their addictions.Impatient treatment centers are closed communities where patients are able to live focused on controlling their addiction. Alcoholism is common to most drug addictions, whereas after being dependent on the drug sobriety triggers withdrawal symptoms and often results in relapses. In these cases having the close support of an impatient rehab c enter is the most effective. Tragically most alcoholics do not have the chance of obtaining impatient sobriety because of lack of money. Outpatient programs are less expensive and are an effective method of treating an addiction.SMART, LifeRing, and  Alcoholics Anonymous are all support groups that attempt to resolve the behavioral effects that led the person to become an alcoholic (NCBI et al, 2011). Participants meet in groups or class a number of times a week and share their own personal alcoholism experiences. As a whole group working towards a sober lifestyle the patients have the counselor or the other participant to turn to when they need help dealing with a possible relapse. In most cases a person will never completely resolve their alcohol addiction.Refraining from drinking entirely after achieving sobriety is recommended to limit the chances of relapsing. Alcoholics struggling with staying sober can be prescribed medications. Acamprosate and Naltrexone are some drugs tha t have been shown to lower relapse rates in those who are alcohol dependent by reducing cravings and withdrawal symptoms (NASAIC, 2011). Prevention methods are currently being utilized to give people a better understanding of the risks and affects of alcohol. Programs such as D. A. R. E and other anti drug and alcohol programs are used to build awareness.Colleges have recognized the vulnerability of college students and have increased student awareness substantially over the past years. Online alcohol education programs are now mandatory for college freshmen to complete prior to admission to most universities. Though these classes are sometimes tedious and time consuming there is no doubt that they give adolescents a better awareness of alcoholisms social and physical effects. Other forms of prevention include warnings on alcoholic packaging and labels. These inform drinkers the percentage of alcohol in the drink and pregnancy warnings are always evident (NASAIC, 2011).Health organi zations are working together to help find out more on the treatment and prevention of alcoholism to combat the prevalence of the disease in the future. Conclusion Alcoholism is not a disorder that only affects the one suffering from the disease. An addiction to alcohol controls the life of the patient, as well as their families. 56 million of Americans say that alcohol abuse has brought trouble to his or her family (NCBI et al, 2011). Getting a person to recognize the harm they are causing to themselves and others from their drinking is the first step of resolving the problem.The immense amount of organizations and support groups in America today provides people the best possible treatment. Studies continue to discover new illnesses that are in result of alcohol abuse. There is still no definite cause of the disease yet the factors attributing to developing alcoholism are definite. With a better understanding of the disease and a raised public awareness alcoholism is something that can be preventable for future generation. The chances of developing an alcohol addiction are higher than ever; which only leads to a new age of alcohol related diseases if the neglect of the negative effects of alcohol continues.Blood Alcohol Concentration| Changes in Feelings and Personality| Brain Regions Affected| Impaired Activities (continuum)| 0. 01–0. 05| Relaxation Sense of well being Loss of inhibition| Cerebral cortex| Alertness ,Judgment, CoordinationVisual tracking, Reasoning and depth perceptionInappropriate, obnoxious social behavior Slurred speech, Lack of balanceLoss of temperature regulation, Loss of bladder controlDifficulty breathing, Slowed heart rate| 0. 06–0. 10| Pleasure Numbness of feelings Nausea, Sleepiness Emotional arousal| Cerebral cortex + forebrain| | 0. 11–0. 0| Mood swings, Anger Sadness, Mania| Cerebral cortex + forebrain + cerebellum| | 0. 21–0. 30| Aggression Reduced sensations Depression Stupor| Cerebral cortex + foreb rain + cerebellum + brain stem| | 0. 31–0. 40| Unconsciousness Death possible Coma| Entire brain| | 0. 41 and greater| Death| | | Advisory committee and NIAAA scientists (bscs. org, 2003)| (Effects of Alcoholism on the Brain continued) Effects of Blood Alcohol Concentration The graph depicts the average person’s emotional and physical altering when consuming a certain amount of alcohol. For most people an hour after the rinking one 12oz beer will result in a BAC of . 02. The amount of alcohol attributes to very different and detrimental side effects the more it is consumed (BSCS et al, 2003). Bibliography 1) U. S. National Library of Medicine and A. D. A. M. Medical Encyclopedia staff, Alcoholism and Alcohol abuse and dependence; ncbi. nlm. nih. gov, March 20, 2011. http://www. ncbi. nlm. nih. gov/pubmedhealth/PMH0001940/ 2) National Institutes of Health, Alcohol abuse and Alcoholism staff, Information about Alcohol;  bscs. org, 2003. http://science-education. nih. g ov/supplements/nih3/alcohol/guide/info-alcohol. tm 3) University of Notre Dame, Office of alcohol and drug education, Your Body and Alcohol; nd. edu, 2003. http://oade. nd. edu/educate-yourself-alcohol/your-body-and-alcohol/ 4) National Institute on Alcohol Abuse and Alcoholism staff, Model 10h Ethnicity, Culture and Alcohol; NIAA. gov, March 2005. http://pubs. niaaa. nih. gov/publications/Social/Module10HEthnicity;Culture/Module10H. html 5) National Alcoholism and Substance Abuse Information Center staff, Alcoholism; addictioncareoptions. com, 2011. http://www. addictioncareoptions. com/alcohol-help/alcoholism

Sunday, January 5, 2020

Health Care Reform And The Underinsured - 1747 Words

Health Care Reform and the Underinsured Health Care reform is a major topic of discussion in today’s society, especially with the relatively novel release of the Patient Protection and Affordable Care Act (ACA) by the Obama administration. Historically, the health care system has disproportionally favored those of higher class and income, resulting in diminished health care for those that could not afford it. The Institute of Medicine’s (IOM) 2002 report, Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care, states that a lack of insurance substantially contributes to the proliferation of healthcare disparities. Furthermore, racial and ethnic minorities are most subject to these healthcare disparities because they are significantly more likely to be uninsured. (1) The history of health care reform in the United States, as it pertains to under-insured urban populations, will be discussed, with a specific emphasis on its impact on African-America ns; in addition, the modern resolutions to healthcare disparities will be assessed. The 17th century was one of discovery. It was when British settlers first arrived to North America and established the first North American colony. The US was non-existent and it would take over a century for colonists to gain independence from Britain. Tracing it back to its roots, America was founded by and populated by immigrants; however, nearly 300 years after the first settlers arrived, there is still a grossShow MoreRelatedThe Patient Protection And Affordable Care Act Essay1013 Words   |  5 PagesProblem: The Patient Protection and Affordable Care Act (ACA) leaves coverage gaps for millions of Americans. 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Uninsured are individuals not coveredRead MoreHealth Care in America790 Words   |  4 Pages Running head: Health Care in America Health Care in America: Impacts on the Uninsured and Underinsured Health Care in America Health care in America is a serious issue as it involves families that are unable to receive accessible, affordable and quality medical treatment. Middle class or impoverished families are unable to receive the benefits of health care due to low income levels and a volatile economy. Politicians discuss the reformation of the health care system, but people whoRead MoreHealthcare Reform And The Affordable Care Act1047 Words   |  5 PagesHealthcare reform was designed to help people of middle class to below poverty status afford healthcare insurance, in addition to providing quality care for everyone. When the â€Å"Affordable Care Act† rolled out, there were a lot of concerns in regards to the cost and mandating that everyone acquire insurance. 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In a speech Bernie Sanders a U.S. Senator from Vermont spoke at a presidential campaign October of 2015 which he discussed the unruly problematic healthcare trend of price gouging, that is the medical industry getting the most it can from American citizens. In a blog Bernie Sanders states that â€Å"46 million Americans today have no health insurance and even more are underinsured with high deductibles and co-payments† (Sanders)Read MoreObamacare And Affordable Care Act ( Ppaca )987 Words   |  4 PagesThroughout American history, no individual healthcare reform bill had the potential to influence health care on a national level and affect all social groups until President Barack Obama’s 2010 Patient Protection and Affordable Care Act (PPACA). This landm ark legislation, commonly known as Obamacare, has been debated, contested, altered, and ultimately implemented. Accordingly, different political and social groups have developed preconceived notions based on individual political biases and self-interestsRead MoreFree Medical Clinics Should Be Legal953 Words   |  4 Pagesfederally and state funded community health care centers treated 7 million patients. (http://www.friendshipmedicalclinic.org/about/benefit.html). Providing a person with a primary medical care home is the foundation for healthy living. Without diagnosis and management of mild to moderate chronic diseases, individuals may die or medically handicapped. Patients with a primary medical care home are not using the emergency rooms for primary care. Those patients, whose health conditions are managed throughRead MoreUninsured and Underinsured in America4421 Words   |  18 Pagesï » ¿ Uninsured and Underinsured in America By Audra Wellington PBHE 502 Abstract In America, we not only have the problem of the non-insured but the under insured which causes just about as much problem as the underinsured. Each group has contributed to the vast growing cost of healthcare. Over the last decade or two, the amount of uninsured has risen due to the job market in the economy and the fact that most insurances are tied to employmentRead MoreEssay Health Care Reform1525 Words   |  7 PagesHealth Care Reform There has been a lot of talk and debate lately over Health Care Reform, as people are trying to answer the question – Should a universally accessible health care system be implemented in the United States (US)? This ongoing highly debatable issue remains a hot topic among US citizens from all walks of life, from the very poor to the very wealthy. Health Care Reform affects everyone. The vast majority of the US population is very dissatisfied with the current state of health care

Saturday, December 28, 2019

The Narrative Of The Life Of Frederick Douglass By...

What is freedom? To some people, freedom meant one allowed to enjoy one’s basic human rights that not be controlled by another person or institution and own some form of property. In the striving the restriction of African-American human rights, freedom also meant being treated as a human being equally. In the Narrative of the Life of Frederick Douglass by Fredrick Douglass, Douglass described his life experience of suffering as a slave reflected the crucial conditions of slaves in the South slavery of Eighteenth Century. By drawing from his own experience, observation, and knowledge of being slavery in his narrative, he not only exposing the brutal nature of slavery, but also showing readers self-consciousness and efforts and struggle for freedom of a black slaves. Douglass s early unhappiness childhood reflected an indictment of slavery, which exposed the physical and mental torture brought by the institution of slavery. Douglass introduced himself was born in Talbot, Maryla nd, has a white father and slave mother. Just as other slaves in the south, he did not know his birthday and age. Also, because whites took away his mother when he was a child, he can not enjoy the maternal love and family happiness as white children do. His childhood has been protected and raised by his grandmother, not directly experienced the everyday violence of adult slaves. This shaped he was able to go beyond other slaves understand the different between a real people and slave. DouglassShow MoreRelatedFrederick Douglass s Narrative Of The Life Of Fredrick Douglass1693 Words   |  7 Pagesin the city. Frederick Douglass the author of Narrative of the Life of Fredrick Douglass was born and raised on the plantation as a slave. From his early years Douglass experienced life as a slave on a plantation. He was soon relocated to Maryland at the age of seven to the slave owner’s brother Mr. Auld. Douglass is moved back and forth from the plantation to the city. The areas of food, treatment and punishment, and clothing were contrasting between plantation and city. His narrative reveals theRead MoreThe Life Of Frederick Douglass s Narrative Of The Life Of Fredrick Douglass967 Words   |  4 Pagesslaves in the United States many slaves like Fredrick Douglass had to escape to fight for freedom to become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave as narrated in â€Å"Narrative of the life of Fredrick Douglass.† Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. Born into slavery with no record or â€Å"accurate knowledge of age.†(Douglass) He was the son of Harriet Bailey, who wasRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass1281 Words   |  6 PagesFredrick Douglass Outcomes of Sentimentalism In the â€Å"Narrative of the life of Fredrick Douglass, An American Slave, Written by Himself, written in the month of August 1841, demonstrates the double purpose of the work as both a personal account and a public argument. Douglass introduces the reader to his own circumstances such as grief, sorrow and emptiness in his birthplace and the fact that he does not know his own age. He then generalizes from his own experience, by explaining that almost no slavesRead MoreThe Life Of Frederick Douglass s The Narrative Of The Life Of Fredrick Douglass 983 Words   |  4 Pagesin the United States many slaves like Fredrick Douglass had to escape to fight for freedom. To become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave wrote in the â€Å"Narrative of the life of Fredrick Douglass.† ​Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. He was born into slavery with no record or â€Å"accurate knowledge of age.†(Douglass) He was the son of Harriet Bailey, whoRead MoreFrederick Douglass Narrative Of The Life Of Fredrick Douglass, An American Slave2160 Words   |  9 PagesJonathan Stang Waddell AP Language 26 July 2014 Fredrick Douglass-Narrative of the life of Fredrick Douglass, an American Slave Preface, page 4 â€Å"As soon as he had taken his seat, filled with hope and admiration, I rose, and declared that Patrick Henry, of revolutionary fame, never made a speech more eloquent in the cause of liberty, than the one we had just listened to from the lips of that hunted fugitive.† Response In this passage, Garrison attempts to express the sheerRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass, An American Slave1434 Words   |  6 PagesAs the most famous abolitionist African American leader, Fredrick Douglass is a political, historical, and literary figure whose words still reverberate the true meaning of freedom and political, economic, and social equality for all. Born a slave, Douglass was able to recount his story to a pre-Civil War American public, which had a tremendous effect on the views whites had about slavery and its role in American society. Douglass became a self-educated man as he grew up within the entanglementsRead MoreNarrative Of The Life Of Frederick Douglass, An American Slave1552 Words   |  7 Pages04/23/2015 Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself Theme: False versus True Christianity In this theme, Fredrick Douglass contrasts the both forms of Christianity to show the underlying hypocrisy in slavery. The results show that slavery is not religious as it exposes the evils in human bondage. These ideals however can be distorted so as to fit in the society. Two forms of Christianity are presented in â€Å"The Narrative of the Life of Fredrick Douglass and eachRead MoreBiography of Fredrick Douglass1294 Words   |  5 Pagesinventors, but what about the people that are in between – the people that fought for equality. Fredrick Douglass arguably had the greatest impact on American society, especially African American society, in the nineteenth century. Douglass is credited as being an abolitionist, author, editor, and diplomat. He used literature, books, newspapers, and even speeches, to leave a long lasting mark on our society. Douglass advised presidents and lectured to thousands about different causes, including women’s rightsRead MoreThe Narrative Of The Life Of Frederick Douglass, An American Slave1093 Words   |  5 Pagespossible difference.† -Frederick Douglass. The Narrative of the Life of Frederick Douglass, An American Slave, by Frederick Douglass, shares the story of the struggles of an American slave du ring the eighteenth-century. Fredrick Douglass was born in Tuckahoe, Maryland in approximately 1818. While being raised by his grandmother, Betsey Bailey, he snuck around at night to meet his mother nearby, assuming that his slaveholder, Captain Anthony, was his father. From adolescence, Douglass knew he was differentRead MoreAnalysis Of Fredrick Douglass s If There Is No Struggle 1395 Words   |  6 PagesGrant Todd Mr. Sotak English 9 23 May, 2016 Activism within Fredrick Douglass â€Å"If there is no struggle, there is no progression,† is what Fredrick Douglass said during his speech at Canandaigua, New York During an event celebrating West Indian Emancipation Day (blackpast.org). This is saying that struggles and hardships need to happen to get anything accomplished. A lot of people today view Fredrick Douglass as a civil rights activist because the things he has achieved and the way he has positively

Friday, December 20, 2019

Air Quality With Forest Fires - 973 Words

Air Quality with Forest Fires Since 1970, raging forest fires have doubled. Climate Central reports, this is because of climate change which has brought hotter summers and longer fire seasons. Throughout this paper, I will go over how forest fires are contributing to air pollution, ground ozone, the impacts on humans, and the response to the problem. This is a problem that individuals can’t help but there are ways they can keep safe and stay healthy when forest fires arise in their areas. Naturally occurring forest fires are a necessity for certain species like the lodgepole pine tree. Fire helps reduce competition and help the species release its seeds. According to National Geographic, each year there is an average of more than 100,000 forest fires that clear 4 million to 5 million acres of land in the United States. Intense wildfires have been on the rise, increasing to 9 million acres of land due to climate change, drought, and other conditions. These fires can damage forests so badly that it takes years for them to naturally recover. Forest fires are caused when you have the â€Å"fire triangle† which is fuel, oxygen, and a heat source. The more fuel, trees, grasses, and brush, the more intense the fire can become. National Geographic states, the West is the most common place in the United States for forest fires. Heat, drought, and frequent thunderstorms are the perfect environment for a forest fire to start. California experiences some of the worst fires because of theShow MoreRelatedThe Special Activities For Forestry Works Towards Supporting Activities1593 Words   |  7 Pagesactivities that are related to timber, fire prevention, management plan preparation, pest control services, forestry services, and reforestation. The main objective of forestry are to ensure forest are protected. Management can include ecological restoration and maintenance of forests. The Forest Service oversees timber sales and other vegetation management techniques. The Special Activities for Forestry provide serval aerial services to ensure that the forests stay managed. Aerial firefighting servicesRead More How Controlled Burns Improve Forestry Essay1711 Words   |  7 Pages Thousands upon thousands of acres are lost in forest fires every year. We always hear about the dramatic losses caused by forest fires and are often concerned by them. There are so many horrible effects from fires and most of them affect so many people. Studies have shown that out of all of the different methods to decrease fire damage, prescribed burns are the most affective. Many people would argue that they are not as affective because they cause so many health problems. AlthoughRead MoreAddressing Increased Wildfires Case Report847 Words   |  4 PagesSilviculture and Fire Management at OSU. In his testimony, John describes wildfire as inevitable. He links the 2017 wildfire in Oregon and West to a combination of climate change and increasing amount s of fuel. Fuels have been increasing in terms of total quantity and connectivity between the many acres and as a result, wildfires burn in increasingly large areas. The Forest Service has been making mistakes by being unable to treat the increasing surface fuels previous years before the fires. John recommendsRead MoreGlobal Warming And Its Effects Essay1603 Words   |  7 Pagesis in our hands to stop global warming from speeding up by reducing pollution, forest fire activities, and the emission of greenhouse gases. Planet Earth, Getting Too Hot For Health Firstly, our planet is getting to warm for our health, and this problem may result in several climate-triggered health threats that are expected to happen in the next decades, such as vector-borne infectious diseases, heat-related deaths, air pollution, and an emerging of others infectious diseases, just to name few. InRead More Environmental Issue Essay1174 Words   |  5 PagesThere are several environmental problems in Indonesia within solution have being done to overcome. Air pollution is an environmental problem occurs in Indonesia frequently. Air pollution levels have a large existence in big cities in Indonesia like Jakarta, Bandung, and so on. This problem happens because the number of motor vehicle use that is not limited [1]. Exhaust smog are the cause of air pollution which has the dangerous effects for people’s health. Exhaust smog is a result of burning fuelRead MoreControl The Wildfires Of Alberta Canada992 Words   |  4 Pagescontrolled fires as well as control the wildfires. Wildfires are required to burn in order to keep the ecosystem in check. In Banff National Park, these fires burn in old growth areas. Once the fire is burned out it leaves nutrients in the soil to aid in regrowth for future plants. After the fire Grizzly Bears rummage through the now loose and nutrient rich soil for certain roots that are apart of their diets. These roots are only accessible to the Grizzly Bear after a fire has cleared out the forest. OnceRea d MoreThe Clean Air Act ( Caa )1640 Words   |  7 PagesThe Clean Air Act (CAA) is a law that regulates air emissions from mobile and stationary sources. This law is comprehensive federal that authorize the U.S Environmental Protection Agency (EPA) establish National Ambient Air Quality Standards (NAAQS) to protect people’s health and welfare and to regulate emissions of hazardous air pollutants (The United States Environmental Protection Agency EPA, 2015). The title I of the Clean Air Act (CAA) states the general requirements for states to submit StrategicRead MoreHow Can Our Environment Be Harmful? Essay1580 Words   |  7 Pagesthat makes up our surrounding, this can be living or non-living things, for example; the air we breathe, the sea, the plants and animals etc. What Impact Does the Environment Have On Us? Seeing that in the beginning, human beings need to be responsive to their environment to survive, this means that we have an essential awareness of our surrounding and look out for surroundings with some types of qualities (Contributor and Kreitzer, 2013). First, human beings have a substantial need for securityRead MoreThe Effects Of Air Pollution On The Environment Essay785 Words   |  4 PagesAir pollution can result from both human and natural actions. Natural events that pollute the air include forest fires, volcanic eruptions, wind erosion, pollen dispersal, evaporation of organic compounds and natural radioactivity. Pollution from natural occurrences is not very often. Human action include but not limited to industrial pollution, bush burning, biomass and many others. â€Å"Air pollution is contamination of the indoor or outdoor environment by any chemical, physical or biological agentRead MoreEnvironmental Problem in Mongolia Essay875 Words   |  4 Pages1 What are the important environmental problems in Mongolia today? The environment is everything around us. It is the air, water, land, climates and so on. A clean, well balanced environment has far reaching effects over all life forms and mankind. However, Mongolians can’t keep the environmental balance in recent times. Thus, it is causing serious negative effects such as air and water pollution, deforestation, desertification and land degradation. I think that the worst problems now affecting

Thursday, December 12, 2019

External Environment Analysis of Airlines †MyAssignmenthelp.com

Question: Discuss about the External Environment Analysis of Airlines. Answer: Introduction: Singapore Airlines Limited (SIA) is an airline transportation company based at Singapore.The airline group officially started its operations in the year 1972. During its initial formation years, SIA focused on consolidating its position as the national carrier of the island city by extending its international route networks. The airline also increased its fleet size by incorporating bigger and better jet aircrafts like Boeing 747, Boeing 777, Airbus A380, etc. The firm has made significant investments in its brand value by stressing on the great cabin service that is provided on the SIA flights. SIA has successfully gained a good reputation for its excellentservicequality that is provided to its airline customers by paying keen attention to their specific needs and adopting a progressive approach to sustain in the changing market (Pearson, PitfieldRyley, 2015). The main focus of this assignment is to understand the various external elements which have a bearing on the performance and profitability of the airline. It has successfully been providing quality services to its customers and it has effectively adapted itself in the prevailing market scenario. SIA has effectively developedits competitive advantagesthat help it to sustain in a productive manner in the airline sector (Alagarasan, et al., 2015). The external factors that have an impact on its profits and performance have been analyzed including political, environmental, social, technological, legal and economic aspects. The various opportunities and threats that the firm faces in the current business environment have been identified and discussed. The below graph highlights the revenue trend of SIA group in last five years. It reveals the airline has continuously given a consistent performance irrespective of the changing market. This indicates that the firm is agile and adapts quickly to the changing and unpredictable market environment. External environment analysis As per Heracleous Wirtz, 2014, airline sector has always been a large and growing industry which has a vital influence on the economy of its nation. It facilitates the growth in the economy, world trade, national and international investments, tourism, etc. Sothe carrier industry plays a central role in the current global scene and many industries are directly or indirectly affected by its performance.In the Asia context,the aviation industryrelating to the commercial flights has dramatically grownin the recent times (Heracleous Wirtz, 2014). Albert Beatty, 2014 said that it is vital to identify and understand all the elements that influence the performance of a concern in its related industry (Albert Beatty, 2014). This section has been designed with the objective to answer the key questions that arise with regard to the various external factors that dominate and influence the Singapore Airlines Limited in the airline industry. The various factors of the firm that play a crucial role have been critically elaboratedso that the strategic choices and decisions of SIAcan be understood and the reason for its sustainable expansion can becomprehended in a simpler manner (Anderson, et al., 2015). PESTEL Analysis Political and Legal The nationalpolitical scenario of Singapore has significant impact on the performance of Singapore Airlines. Since the commercial carrier represents Singapore itself, it receives good support from the government. The lack of government support can affect the overall performance of the airline (Barnes, 2016). The airline receives support relating to safety and security policies, infrastructure related issues, consumer and passenger rights, etc which simplifies this aspect of the external scenario. If the government doesnt involve itself in the policy process, the passengers and overall airline business might be at the receiving end. Since the carbon dioxide emission is highest through air transport various political leaders encourage the public to use road travel mode like buses and cars since it has lower impact on the health aspects of the masses. The changes that occur in the legal framework of the location can have vital impact on the business of SIA. Different government bodies introduce different legal obligations which must be followed by all the firms that operate in the nation. After the terrorist attack of September 11, 2001 the legal regulations have become strict in all parts of the world. Major changes have taken place in the methods adopted for passenger screening and checking that is conducted during air travel (Berg, et al., 2015). Economic According to Bhimani, et al., 2013, any major airline company functions across different national economic border. Thus the airlines are subject to a number of national and global economies. One vital economic change that impacts the productivity level of the Singapore airlines is the rise in the fuel cost. The firm adopts a premium pricing strategy so it might lower the burden of the increasing fuel expenses that are incurred by the company (Bhimani, et al., 2013). In order to have a check over the increasing fuel costs SIA has implemented a comprehensive fuel productivity initiative. The above graph shows the average cost implication of the SIA. The major cost is incurred on fuel, so any economic policy relating to the fluctuation in fuel prices has significant impact on SIAs productivity. The fuel cost has been rising upwards since there is uncertainty around global oil production level.SIA has contract with Brent till 2022 and it covers about 33 percent to 39 percent of its estimated fuel annual consumption at the average of 53$ to 59$ a barrel. About 26 percent of SIAs total expenditure incurred last quarter of 2016 was due to jet fuel cost. The graph shows the GDP trend and the sector wise trend in Singapore and reflects that the transportation storage sector contributes to 5.4% to the total economy. Environmental There is high value of environmental friendly services by both government bodies and the customer section. Singapore Airlines takes this aspect into consideration and believes that its air transportation service should be of highest quality since it has a long-term responsibility to help in maintaining the natural environment. The importance to abide by the environmental policies and laws are likely to increase in future due to the national carbon emission reduction objective (Buono, 2015). SIA adopts sustainable practices to make sure that its operations are conducted in a responsible manner. The Airline follows strict rules relating to carbon emission, noise pollution, consumption of resources, etc. Technological Technological innovations play a key role in the aviation industry since the industry involves long haul passenger carrier travel. Mostly airline service providers spend high funds on the research and development aspects to update the use of technology in their operations. The Singapore Airlines spends considerable amount of money to introduce new fleet with latest cabin products so that their sales and customer base can improve (Cao, 2013). It believes in providing high quality experience to its passengers by regularly updating its technological aspects. This environmental aspect provides both opportunities and threat for a firm. SIA has been able to use this factor to its advantage by spending millions on RD to be technologically inclined (Fetherman, 2013). Social The changes that take place in the social front have a strong influence on the performance of any industry and its participants. The changing social trends impacts heavily on the operations of the Singapore airlines. Mostly wealthy people prefer to travel to faraway destinations but this trend has changed since a few decades and now less wealthy people are also spending money to visit to tropical and exotic locations (Fincham, MoheSeidl, 2013). This feature has an impact on the Singapore airline performance in the market. This factor posed a threat o SIAs operations since it believes in premium pricing and it has forced it to enter market that caters to the needs of middle income group consumers. The above graphical representation shows the international visitor arrival trend in Singapore city. There is slight increase in the number of visitors in 1015 as compared to the previous year. This shows that now people from middle-income group are also spending money on travel to exotic places. Porters Five Forces analysis Michael Porters five force analyses is vital since it acts as a tool to study the elements like suppliers, consumers, rivals, new entrants and substitutes which affect the productivity of a firm. This model is adopted to assess the competitive status in the industry and focuses on the pattern of the external elements. It is vital to understand the various factors which need to be checked by SIA in order to continue a positive and strong performance in the industry (Hillier, 2015). This analysis is vital to make necessary changes in the strategic planning of the firm and have a competitive advantage in the industry. Threat of new entrants This aspect analyses the attractiveness of an industry which might encourage new firms to enter and function in the particular industry. In the commercial airline industry, the threat of new entrants is weak (Loucks, et al., 2017). The scope of new players entering the scene is limited since it requires huge investments and there is high congestion of the airports in large regional hubs. Intensity of Industry rivalry The study of the competition from existing airline companies is vital for Singapore Airline. It has vital impact on its customer base and its productivity in the market. There is high intensity of competition in the airline industry. The growth in the existing airline carriers increases the air traffic (Mishra, 2013). The current carrier firms need to focus on the price-cutting mechanism in order to capture a greater portion of the market share. The main competitors of SIA include AirAsia, Cebu Pacific, etc that focus on their low-cost advantage. Since the demand is rising in this industry, the number of flights by airlines is also on rise. Example Around 40 flights connect Singapore and Kuala Lumpur on a daily basis. Stiff competition shows that SIAs customers have fallen by 12percent since 2008. In 2017 Air Serbi has been named as market leader by Air Transport World. It is a direct rival of SIA on global platform based on innovative product, service and strategies. Threat of substitutes This element of the five force model analyses the alternative option that is with the customers and can be used to move from a particular concern and its operation. The threat of substitute in the airline service industry relating to SIAsshort-destination business is relatively moderate (Muhamad, 2013). Passengers can opt for rail services instead of traveling by an airline. In case of long-destination flights, SIA faces threat at a global level from global carriers. Bargaining power of Buyers The bargaining power of buyers refers to the strong position that they acquire as compared to their supplier of goods or services. In the commercial airline industry, the bargaining power of the customers i.e. the buyers is mostly moderate (Suh, et al., 2013). The cost of switching between one airline firms to another is very low and also the prices set and charged by most of the airline service providers is similar.Mostly passengers remain loyal to their particular preferred airline. Bargaining power of Suppliers It highlights the impact of the suppliers service on a firms productivity in the respective industry.Generally in the transportation industry the suppliers have a strong bargaining power (Taylor, 2013). The huge fleet of the Singapore airlines is dependent on a number of suppliers for machinery functioning, maintenance activities, fuel needs, etc. With little number of suppliers in the industry SIA depends largely on its specific set of service providers. The Singapore Airlines has beensuccessfully maintaininga competitive position in the airline industry since its establishment and operation. The issue that the firm faces relates to the implementation of strategy in order to retain its strong hold on the market share. Its regularmodification of the structure of its strategic management model is crucial for continuing its sustainable streak as the best airline of Singapore and around the globe. It needs to conduct regular analysis of the external factors which could have an impact on its internal environment and its overall operations and profit-yielding capacity.(Heracleous Wirtz, 2014). Since the market environment is highly uncertain and unpredictable, a new threat might occur from any side and disrupt the normal operations of the airline firm. So it is vital to understand the changes that take place in the external world and its power to change the operation model of the particular airline firm (Fetherman, 2013). Since it has experienced the changing environment since a number of decades, this is not a new issue for SIA but it is crucial for the firm to remain agile while operating in the industry so that no competitor can take advantage of the situation and threaten its current market leadership position. SIA also needs to regularly update its model keeping in mind the changing technological surrounding prevalent in the industry. The graph above highlights that the fuel productivity of the Singapore Airline had declined as compared to previous year as per 2015-16 data. So the firm needs to focus on measures to increase its fuel efficiency. Conclusion The Singapore airlines must keep on updating its strategic approach by considering all the internal as well as external factors which have an influence on its operations and productivity in the airline industry. It can focus on more strategies to reduce the impact of rising fuel costs by trying to explore fuel suppliers in the industry. Its focus on the consumers and their experience should continue so that its customer base can be expanded further. The airline might also look into methods like reducing its fleet size, disposingold aircraftsat a profitable rate so that its rising costs can be curtailed which is one of its major issues at the moment. In any industry, the role of critical analysis of the external business environment is vital for the effective and sustainable performance of an organization. The airline industry is a vital industry and affects the overall health of the economy. The Singapore Airlines Limited has been the focus point and its external factors have been thoroughly analyzed using the PESTEL Model and Poters Five Force Analysis framework. It helps in understanding the strategic model of the Airline firm which has helped it to be a market leader in the industry for a very long time. Its focus on its high quality of service has helped it to maintain a strong leadership position in the airline industry. Its changing strategic plan plays a crucial role in helping the firm to adapt in the ever-changing business environment. References Alagarasan, V., Huacarpuma, R.C., Lima, S.R. and Dean, W., 2015.API Management Introduction and Principles.Forrester research. Albert, M. and Beatty, B.J., 2014.Flipping the classroom applications to curriculum redesign for an introduction to management course: Impact on grades.Journal of Education for Business,89(8), pp.419-424. 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Introduction to management accounting. Pearson, J., Pitfield, D. and Ryley, T., 2015. Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models. Journal of Air Transport Management, 47, pp.179-189. Suh, C.J., Kim, H.T., Kim, J.H. and Kwak, Y.W., 2013. Introduction to Management Quality.Seoul: Pakyoungsa. Schmitt, A., Barker, V.L., Raisch, S. and Whetten, D., 2016. Strategic renewal in times of environmental scarcity.Long Range Planning, 49(3), pp.361-376 Singstat.gov.sg. 2017.Welcome to Statistics Singapore. [online] Available at: https://www.singstat.gov.sg [Accessed 16 May 2017]. Taylor, B.W., 2013. Introduction to Management Science, Virginia Polytechnic Institute and State University.Global Edition. Whyte, R. and Lohmann, G., 2015. The carrier-within-a-carrier strategy: An analysis of Jetstar. Journal of Air Transport Management, 42, pp.141-148.